Freakonomics by Steven D. Levitt, this was the first non-fiction book that I think I have read since university. It was fascinating and opened up a new world of reading to me.
The World is Flat by Thomas L. Friedman, this was one of the first books that I listened to instead of reading. I listened to every word of the 19 hour-long audio version and really enjoyed the thought provoking concepts.
7 Habits of Highly Effective People by Stephen R. Covey, there are very few days that go by that I do not refer to this book in some way. It completely changed how I think about myself and about others. The 7 Habits have truly changed my life.
Good to Great by Jim Collins, this is one of the only business books that I have read that uses actual data and studies to make their point and no just relying on personal experience or opinion.
Purple Cow by Seth Godin, this is the book that got me hooked on Seth Godin and have enjoyed and learned a great deal from him ever since. I also subscribe to his blog for which he does a great job of finding something interesting to talk about EVERY day, not just about marketing but often about life in general.
Linchpin by Seth Godin, another great book from Seth. This one really inspires you to want to be more that what you are today and to stretch to be better.
What Would Google Do? by Jeff Jarvis, WWGD was the catalyst to me dreaming up the idea for Partfiniti.
Start With Why by Simon Sinek, the concept of the Golden Circle really helps to present your products or services to potential customers.
